Lots of reports in the UK media about people, including children, getting sunburned – underestimating the power of summer and especially midday sun, when the risk of risk of sun burn is ever present. It really is essential to have sunscreen on and wear sunglasses when you’re out and about.
One in five people will get skin cancer in their life time and that includes cancer of the eyelids. It is estimated that 90% of the new cases of skin cancer each year are preventable if people just took sensible safety measures. According to the charity Cancer Research UK, apart from the immediate pain, a sun burn can double your risk of skin cancer. Those with lighter skins and children are more at risk.
So, here are our top tips to avoid highly damaging UVR:
– Wear sunscreen even on cloudy days. Sunscreen protects the skin from burning – select a sunscreen with an SPF (sun protection factor) of at least 30 and 50 for children and those with lighter skins.
– Always use UV400 rated sunglasses, not just to protect you from damage to your eyes; the eyelid skin is very thin and this puts it at high risk of UV damage. All Evolution sunglasses & eyewear are UV400 rated.
Due to the pandemic we last did an exhibition in September 2019. This year only one of the usual events we do is taking place but as it happens it’s the biggest and best! We’re delighted that the 2021 Game Fair is going ahead. If you’ve not been to one before it’s a fantastic celebration of the countryside and a ‘must attend’ event for everyone that loves fields sports. It’s taking place at the wonderful Ragley Hall near Alcester, B49 5NJ (and close to Stratford Upon Avon) over the weekend of Friday 23 – Sunday 25 July (3 days). 120,000 visitors are expected and around 850 exhibitors will be there; including us! Look for the stand of our sister company, Sunglasses For Sport (stand no. K728) near to The Gunmakers’ Pub. We’ll have a full range of Evolution shooting eyewear on the stand, along with a large selection of Evolution polarised sunglasses – all at special show prices!
Just launched – the brand new Pace, with features you would expect on 
We have just reduced the price of our Evolution Flight 4 (4 Lens Interchangeable Set). It can be used for a variety of sports including shooting & cycling. The Class 1 optical quality lenses are made from shatterproof, impact resistant polycarbonate. The full wrap fit keeps out wind & glare. The 4 interchangeable lenses are Grey (optional blue mirror), Yellow, Rose & Orange. All 4 are are UV400 rated. The normal retail is £39.95 but it’s on offer now at just £24.95: £15 off! And it gets better! If you use voucher code CORD at check out we’ll include our Evolution adjustable frame cord worth £1.45 completely free! See 
We are delighted to announce the launch of our new safety eyewear range. Manufactured especially for us, there are two models:
We’ve just introduced this Strike model with category 4 lenses. In total we now have 5 sunglasses with these dark lenses. Category 4 lenses let in less than 8% of light – in the case of the new Strike model it’s 4.4% so the lens blocks just over 95% of visible light reaching the eye.
Target sports including clay shooting is undertaken with a dominant eye but this is not always the same as the dominant hand. Quite often a right-handed shooter is left eye dominant (and vice versa). This means that with both eyes open the shooter may see two barrels, two targets or will be looking down the left side of the barrel (the opposite applying for the left handed shooter that is right eye dominant). It’s such a common problem for clay shooting enthusiasts that there are all sorts of correction aids on the market ranging from dots/patches (to stick on eyewear lenses), fibre optic beads, barrel mounted devices and so on. Now we have entered the fray with our brand new Strike EDK (Eye Dominance Kit) that’s specifically designed to help overcome eye dominance problems. It does this by having a Category 4 very dark lens in front of the dominant eye (the “off eye”). This dark lens has a 4.4% VLT (visible light transmittance), which means it only lets in 4.4 % of visible light, blocking 95% of light reaching the eye. The other lens in front of the non-dominant eye can be either clear or yellow (interchangeable lenses). It means the shooter can keep both eyes open and there will still be vision through the dark lens but the non-dominant eye, looking through the clear or yellow lens, should take over.
Spend £15 or more on any anything on the website and we’ll send out a free cleaning pack worth £2.25. The pack comprises our 15ml pocket lens & screen cleaning spray & our high quality 20cm x 20cm synthetic chamois cleaning cloth. Used together they are incredibly effective at removing dust, water marks, fingerprints, smudges & dirt from sunglasses / eyewear, visors, shields, laptop/ tablet/mobile screens, camera lenses and more.
One of the questions we’re often asked is “what makes a polarised lens different?” Light waves from the sun travel in all directions but when they strike a surface like a road or water they begin vibrating in one direction, usually horizontally. This is called polarised light and it’s this harsh concentrated light – glare – that make it difficult to see and uncomfortable for your eyes. Polarised lenses are different to standard sunglass lenses; they have a special filter film either sandwiched between two other layers of the lens or applied to the front of a lens. The polarising filters used in polarised sunglasses absorb the horizontally-vibrating waves that reflect off a surface. That means that only vertically-vibrating waves get through the filter and reach your eye. This greatly reduces the intensity of reflective glare. Non-polarised sunglass lenses only reduce the amount of light entering the eye; they don’t block glare.
