We have just launched 3 terrific looking new unisex polarised models, all made with super strong TR90 frames. Ultra-lightweight, they also have spring hinges to the temples making them ideal for all-day wear. The distortion-free lenses feature a subtle graduation, are UV400 rated and 100% polarised to block glare. They are supplied with a cleaning cloth, soft carry pouch and hard case – all for just £19.95 each!
The 3 new models are:
Torino – Dark Brown frame with Brown polarised lenses

Genoa – Matte Black frame with Grey polarised lenses

Rivoli (2 colour options) – Matte Black frame with Grey polarised lenses & Dark Brown frame with Brown polarised lenses

See them on our Polarised Sunglasses page.






Our high quality
Following the UK’s departure from the European Union, the UKCA (UK Conformity Assessed) marking is the new UK product marking used for goods being placed on the market in Great Britain (England, Wales and Scotland). It covers most goods which previously required the CE marking. The requirement for UKCA marking came into effect on 1 January 2021 but to allow businesses time to adjust to the new requirements, products made after this date can still use CE marking alone until 1 January 2023.
We’re often asked about small fit sunglasses to suit teenagers and the many adults (men & women) with smaller faces. To meet this demand we’ve just added the new Spin model. It features a matte black frame and grey (category 3) lenses with blue flash mirror finish. Spin has classic, timeless styling and Class 1 optical quality lenses. The frame is made from super strong TR90 that’s lightweight for all-day wear. The polycarbonate lenses are impact resistant, shatterproof and UV400 Rated. Supplied with a soft carry pouch it’s just £14.95. View
Lots of reports in the UK media about people, including children, getting sunburned – underestimating the power of summer and especially midday sun, when the risk of risk of sun burn is ever present. It really is essential to have sunscreen on and wear sunglasses when you’re out and about.
Due to the pandemic we last did an exhibition in September 2019. This year only one of the usual events we do is taking place but as it happens it’s the biggest and best! We’re delighted that the 2021 Game Fair is going ahead. If you’ve not been to one before it’s a fantastic celebration of the countryside and a ‘must attend’ event for everyone that loves fields sports. It’s taking place at the wonderful Ragley Hall near Alcester, B49 5NJ (and close to Stratford Upon Avon) over the weekend of Friday 23 – Sunday 25 July (3 days). 120,000 visitors are expected and around 850 exhibitors will be there; including us! Look for the stand of our sister company, Sunglasses For Sport (stand no. K728) near to The Gunmakers’ Pub. We’ll have a full range of Evolution shooting eyewear on the stand, along with a large selection of Evolution polarised sunglasses – all at special show prices!

Just launched – the brand new Pace, with features you would expect on
We have just reduced the price of our Evolution Flight 4 (4 Lens Interchangeable Set). It can be used for a variety of sports including shooting & cycling. The Class 1 optical quality lenses are made from shatterproof, impact resistant polycarbonate. The full wrap fit keeps out wind & glare. The 4 interchangeable lenses are Grey (optional blue mirror), Yellow, Rose & Orange. All 4 are are UV400 rated. The normal retail is £39.95 but it’s on offer now at just £24.95: £15 off! And it gets better! If you use voucher code CORD at check out we’ll include our Evolution adjustable frame cord worth £1.45 completely free! See
We are delighted to announce the launch of our new safety eyewear range. Manufactured especially for us, there are two models:
We’ve just introduced this Strike model with category 4 lenses. In total we now have 5 sunglasses with these dark lenses. Category 4 lenses let in less than 8% of light – in the case of the new Strike model it’s 4.4% so the lens blocks just over 95% of visible light reaching the eye.
Target sports including clay shooting is undertaken with a dominant eye but this is not always the same as the dominant hand. Quite often a right-handed shooter is left eye dominant (and vice versa). This means that with both eyes open the shooter may see two barrels, two targets or will be looking down the left side of the barrel (the opposite applying for the left handed shooter that is right eye dominant). It’s such a common problem for clay shooting enthusiasts that there are all sorts of correction aids on the market ranging from dots/patches (to stick on eyewear lenses), fibre optic beads, barrel mounted devices and so on.